From January 20–22, two simultaneous trade fairs will gather hospitality leaders and suppliers in Alanya to prepare for a record-breaking 2026 summer season.
Alanya, a powerhouse that single-handedly generates approximately 10% of Türkiye’s total tourism revenue, is preparing to host two critical industry events. The Alanya Hotel, Restaurant, and Cafe (HORECA) Equipment Fairand the Alanya Out-of-Home Consumption (EDT), Food and Beverage Fair will take place concurrently from January 20–22, 2026.
The timing and location are highly strategic. Antalya province holds 42% of the total bed capacity of hotels certified by the Ministry of Culture and Tourism in Türkiye. Within this massive ecosystem, the Alanya and Manavgat regions represent 24% of the total regional tourism income, making these fairs the most vital supply chain node for the Turkish Mediterranean.
Strengthening the HORECA Supply Chain The Alanya Hotel, Restaurant, and Cafe Equipment Fair focuses on enhancing the operational efficiency of tourism businesses. As the 2026 season approaches, investors and managers will explore:
- Industrial Kitchen & Bar Technologies: High-efficiency cooking and refrigeration systems.
- Hotel Textiles & Decoration: Sustainable and durable solutions for guest rooms and lobbies.
- Automation & IT: Smart hotel management systems and POS technologies.
Innovations in Out-of-Home Consumption Simultaneously, the Alanya EDT, Food and Beverage Fair addresses the raw material and supply needs of restaurants, bars, and patisseries. With 2026 projections targeting 4.5 million touristsfor Alanya alone, suppliers of gourmet products, industrial food ingredients, and beverage technologies will have a direct platform to meet purchasing professionals.
A Gastronomic Celebration: The 10th International Alanya Gastronomy Competition Adding a vibrant layer to the trade events, the 10th International Alanya Gastronomy Competition (Gastro Alanya) will be held at the fairgrounds. Organized by the Alanya Altın Kepçe Tourism and Chefs Association, the jubilee event will feature:
- Masterclasses from world-renowned chefs.
- Competitions between professional, university, and high school categories.
- Showcases of traditional Turkish flavors blended with modern techniques.
Economic Outlook for 2026 Industry experts note that early trade fairs in January are essential for stabilizing supply chains against price fluctuations. By finalizing contracts in Alanya during this window, businesses can secure their logistics and pricing before the peak summer influx. As Alanya aims for €4.5 billion in tourism revenue in 2026, these exhibitions serve as the foundational engine for that growth.
Citations & References
- Alanya Municipality: Official 2026 Event Calendar and Press Release regarding Cuma Pazarı Exhibition Center.
- Antalya Provincial Directorate of Culture and Tourism: 2025/2026 Hotel Bed Capacity and Revenue Distribution Reports.
- Expofree: “3. Alanya Hotel, Restaurant, Cafe Equipment and Food Beverage Fair 2026” (Event details).
- Stay Property News: “Major Gastronomic Event Will Take Place in Alanya – January 2026.”
